Services

Media Outreach/Publicity

- Establish media message
- Write/edit Bio as appropriate for pitching purposes
- Pre-consider, specifically target, and pitch media contacts (editors, writers, producers, bloggers, etc.)
- Implement phased approach to prioritize media contact to drive awareness and story placement
- Work every angle. Concentrate on quantity and quality of coverage

Red carpets

- Procure invitations to select press events that align with overall publicity plan and objectives
- Provide red-carpet navigation at such events; announce client to photographers; facilitate interview with reporters
- Increase photo presence on major wire outlets like Getty Images and Wireimage
- Produce red-carpet/press-line/media events

Branding

- Brand Client and position as a Tastemaker/Influencer
- Consult on photo shoots, websites, social media, wardrobe

Photoshoots

- Coordinate photo shoot for editorial images
- Pull inspiration images
- Select and schedule photographer, hair/makeup artist, groomer, stylist, etc.
- Attend and monitor shoot to ensure image/brand/vision for editorial shots is captured
- Go through selection process with principals to narrow down and decide on top shots
- Oversee and consult on retouching process

Writing/Copywriting/Editing

- Write/edit official Bios and Company Abouts
- Write/edit official press releases on announcements
- Oversee/edit editorial interviews and articles
- Write/edit copy for website content
- Speech writing, official statements, official responses

Websites

- Consult on websites
- Design, build, populate, launch, maintain modern websites

Social Media

- Set up and brand social media accounts
- Consult on content that aligns with overall brand

Press Releases

- Compose and distribute press releases on official announcements

Media Training

- Provide media training; consult on statements, interviews, etc.; coach clients on interview responses

Influencers

- Reach out and gift product to tastemakers, influencers, celebrities, pro athletes

 

MWPR is a full-service public relations and publicity firm based in Los Angeles.