“Marlan Willardson is a dream to work with! She is efficient, professional, and makes you feel completely at ease!”

— PHYLLIS ANN COBLENTZ,
TALENT EXECUTIVE

Services MWPR provides for its clients include:

Media Outreach

- Establish media message
- Write/edit Bio as appropriate for pitching purposes
- Pre-consider, specifically target, and pitch media contacts (editors, writers, segment producers, bloggers, etc.)
- Implement phased approach on media outreach to drive awareness and story placement
- Strategically work appropriate and fitting angle
- Concentrate on quantity and quality of coverage

Red carpets

- Procure invitations to select red-carpet events that align with overall publicity plan and objectives
- Provide red-carpet guidance at such events; announce client to photographers; facilitate interview with reporters
- Increase photo presence on major wire outlets like Getty Images, Wireimage, etc.
- Produce red-carpet/press/media events

Branding

- Brand Client and position as a Tastemaker/Influencer within their industries
- Consult on image and messaging with regard to press opportunities, editorial features, on-screen and in-person appearances, editorial photo shoots, website design, social media content, wardrobe, etc.

Photoshoots

- Coordinate photo shoot for editorial images
- Pull inspiration images that align with branding image
- Advice on/select and schedule photographer, hair/makeup artist, groomer, stylist, etc.
- Attend or remotely monitor shoot to ensure image/brand/vision for editorial shots is captured
- Oversee selection process with principals to narrow down and decide on top shots
- Oversee and consult on retouching process

Writing/Editing

- Write/edit official Bios and Company Profiles/Abouts
- Consult on/edit editorial interviews and articles
- Write/edit copy for website content and message
- Consult on/craft speech content, official statements, quotes and responses for media

Websites

- Consult on websites and overall brand/message
- Design, build, populate, launch, maintain modern websites

Social Media

- Create and brand social media accounts
- Consult on content that aligns with overall messaging

Press Releases

- Compose and distribute press releases on official announcements

Media Training

- Provide media training; consult on statements, interviews, etc.; coach clients on in-person/on-camera demeanor and responses

Influencers

- Reach out and gift product to tastemakers, influencers, celebrities, pro athletes, etc.

Book Publishing

- MWPR now offers book publishing consultation and services. For more information on such services, please click here.

MWPR is a full-service public relations and publicity firm based in Los Angeles founded by Marlan Willardson and Rick Krusky.