Frequently Asked Questions
What does MWPR do?
MWPR is a full-service public relations and publicity firm based in Los Angeles. Since 2006, we’ve built strategic, high-impact campaigns that amplify the voices of brands, talent, entrepreneurs, and creatives across entertainment, lifestyle, and beyond.
What industries do you serve?
We began in entertainment and lifestyle, but have expanded to work with clients across many sectors including fashion, wellness, beauty, tech, business, nonprofits, and art galleries.
What services do you offer?
Our core services include:
Publicity & Media Relations: Targeted pitching, bio writing, media outreach, press release creation, and media training.
Red Carpet Access & Event Support: Securing invitations, on-site coordination, event production, and maximizing visibility on major outlets like Getty and WireImage.
Branding & Image Strategy: Personal branding, messaging guidance, styling input, and creative direction for photo shoots and appearances.
Creative Development: Copywriting for bios and content, website design and consulting, social media setup, and content advising.
Influencer & Tastemaker Outreach: Product gifting and alignment with celebrities, influencers, and athletes.
Book Publishing Support: Consultation and publishing services for authors and thought leaders.
What’s your business model?
We operate on a monthly retainer model, which is the industry standard for full-service publicity firms. This structure allows us to develop and execute strategic campaigns, maintain consistent media outreach, and provide ongoing support. It ensures the time, access, and attention needed to build meaningful momentum for our clients.
Is there a minimum commitment?
Yes. We require a three-month minimum commitment to begin. After that, services shift to a month-to-month retainer with a 30-day written notice required to pause or end services.
When notice is given, we enter a wrap-up mode—ensuring we maximize any pending leads, press opportunities, and open items before we conclude our work together.
What makes MWPR different?
We’re intentionally boutique, which means a highly personalized, hands-on approach for every client. You won’t get lost in a roster—we craft tailored strategies that prioritize long-term visibility and brand growth, not just quick hits.
Do you work with new or emerging talent?
Absolutely. We work with clients at all stages—from rising talent and startups to legacy names and established public figures. What matters most is having a clear story and the desire to grow.
Can you get me into red carpet events?
Yes. This is a core focus of what we do. We help secure access and invitations for our clients to attend high-profile red carpet events, premieres, galas, and award-season functions. We also offer support with styling, navigation, and press coordination when needed.
Do you produce events too?
Yes, we can. While our main focus is securing event invitations, we also produce select events such as launch parties, gallery openings, and curated industry mixers—handling everything from guest lists to media coverage.
Do you only work with clients in Los Angeles?
Not at all. While we’re proudly based in L.A., we work with clients nationally and internationally. Our media relationships and strategies extend far beyond any one city.
How do I know if MWPR is right for me?
If you’re looking for a committed, creative, and strategic PR partner who will dive deep into your story and amplify your voice authentically and effectively, let’s talk.
How can I get in touch?
Email us at info@mw-pr.com or visit mw-pr.com to learn more. You can also follow us on Instagram for recent client news and features.
What does success look like in a PR campaign?
Success in PR is measured by long-term, sustained visibility, rather than instant results. We aim to generate meaningful media placements, cultivate relationships, and drive awareness that aligns with your goals. Ultimately, success looks like a noticeable boost in brand recognition and engagement.
How long before I see results?
PR is a cumulative process, so while some results may come early—like press hits or social media mentions—the most significant wins often require patience. The key is steady, consistent work that builds over time.
Do you guarantee media placements?
While we can’t guarantee media placements, we do ensure that every pitch is highly targeted and strategic. We have a strong track record of successful media placements, thanks to our personalized approach and deep industry relationships.
What kind of clients are not a fit for MWPR?
We typically work with clients who are looking for long-term growth and strategic exposure, not those expecting overnight viral results. Our focus is on building lasting relationships with brands, talent, and companies that have a clear vision and a desire to grow.
How involved do I need to be as a client?
We value collaboration. While we handle much of the heavy lifting, we’ll need your input on things like bios, interviews, approvals, and availability for press or photo shoots. Your involvement ensures that the work aligns with your brand and goals.
How do you measure success or track progress?
We provide regular check-ins and are always readily available to discuss progress. We focus on keeping you in the loop with real-time updates, feedback, and strategic adjustments to keep your campaign on track.