
“Marlan Willardson is a dream to work with! She is efficient, professional, and makes you feel completely at ease!”
— PHYLLIS ANN COBLENTZ,
TALENT EXECUTIVE
Services MWPR provides for its clients include:
Media Outreach
- Establish media message
- Write/edit Bio as appropriate for pitching purposes
- Pre-consider, specifically target, and pitch media contacts (editors, writers, segment producers, bloggers, etc.)
- Implement phased approach on media outreach to drive awareness and story placement
- Strategically work appropriate and fitting angle
- Concentrate on quantity and quality of coverage
Red carpets
- Procure invitations to select red-carpet events that align with overall publicity plan and objectives
- Provide red-carpet guidance at such events; announce client to photographers; facilitate interview with reporters
- Increase photo presence on major wire outlets like Getty Images, Wireimage, etc.
- Produce red-carpet/press/media events
Branding
- Brand Client and position as a Tastemaker/Influencer within their industries
- Consult on image and messaging with regard to press opportunities, editorial features, on-screen and in-person appearances, editorial photo shoots, website design, social media content, wardrobe, etc.
Photoshoots
- Coordinate photo shoot for editorial images
- Pull inspiration images that align with branding image
- Advice on/select and schedule photographer, hair/makeup artist, groomer, stylist, etc.
- Attend or remotely monitor shoot to ensure image/brand/vision for editorial shots is captured
- Oversee selection process with principals to narrow down and decide on top shots
- Oversee and consult on retouching process
Writing/Editing
- Write/edit official Bios and Company Profiles/Abouts
- Consult on/edit editorial interviews and articles
- Write/edit copy for website content and message
- Consult on/craft speech content, official statements, quotes and responses for media
Websites
- Consult on websites and overall brand/message
- Design, build, populate, launch, maintain modern websites
Social Media
- Create and brand social media accounts
- Consult on content that aligns with overall messaging
Press Releases
- Compose and distribute press releases on official announcements
Media Training
- Provide media training; consult on statements, interviews, etc.; coach clients on in-person/on-camera demeanor and responses
Influencers
- Reach out and gift product to tastemakers, influencers, celebrities, pro athletes, etc.
Book Publishing
- MWPR now offers book publishing consultation and services. For more information on such services, please click here.
MWPR is a full-service public relations and publicity firm based in Los Angeles founded by Marlan Willardson and Rick Krusky.